A nice thick piece of contemporary approaches to product design, by Tim Parsons published in 2009. With a creative and enlighten lay out, Tim Parsons in his book manage to reflect and mention the many aspects when fabulating product design. A great opportunity to get insight into the world of product design, referring on chapters about perception, motivation, process and context. Besides that an extraordinary run-through both written and visual presentation of some of the new and most interesting contemporary concepts and artifacts designed so far!