– for design and strategy
Authored by Robert A. Curedale
“Mapping methods are used by teams to develop strategy to assist a wide variety of activities. Mapping methods are particularly useful for:
Make informed design decisions
Identify areas of opportunity for developing new products, services and experiences
Analyzing a competitive landscape
To understand trends
To analyze complex, changing and ambiguous design problems
Look for areas where there are ideal factors to support a product or service.
Look for areas without competitive rivals
Enable meaningful conversations about difficult design topics
Use real-time information to help identify potential problems and make the best decisions
Create design that has a better return on investment
Understand your customer’s perspectives
Create more successful design.
Mapping methods can be applied to support informed design decisions as part of a Design Thinking approach to design. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world’s leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It is an approach that can be applied by anyone.”