To involve real user needs in new product development in an organization – some issues can occur. To solve these issues, I have framed new design methods to be implemented efficiently and effectively in an organization.
To implement a new product development strategy, in an organization I have set up 6 design criteria, to solve the managerial issues of practicing design with an empathic approach. This to secure the user, to be put in the centre, as the reason for developing new products, services or systems within the social challenges of our society.
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